Bachelor of Commerce Digital Strategy

Launched in collaboration with the Indian Institute of Digital Education (IIDE), the Bachelors in Digital Strategy (BDS) is a cutting-edge 3-year degree, designed for the digital-first business world. Blending core business and strategy with emerging digital trends, the program empowers students with strategic thinking, creativity, and hands-on experience across marketing, tech, and analytics. With live projects, case studies, internships, and events like Digital Nexus, students graduate ready for the real world. Whether you want to lead global brands, launch startups, or drive innovation, BDS equips you with 21+ AI tools and 31+ industry-relevant skills to thrive in today’s economy.

Key Features

Duration

3 Years Degree / 4 Years Honors Program

Course Type

Bachelor Degree

Campus

Jai Hind College, Churchgate

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Programme Objectives

Draw on a sound understanding of concepts, principles, and theories of the core areas like Marketing, Finance, Human Resources, Operations, Business Analytics, and Strategy in a global context.

Exhibit knowledge and awareness of general issues related to society, politics, legal, and business environment that impact the Digital Strategy world.

Ability to formulate a problem, synthesize information, analyze and interpret data to solve business problems.

Demonstrate entrepreneurship & critical thinking ability skills to create integrated marketing solutions for organizations.

Integrate socio-ethical responsibility, life and professional skills in organizations.

Employ creativity for the benefit of transforming traditional business into digital ones.

Develop effective verbal and/or written communication skills

Curriculum

Semester 1	Semester 2
Business Economics	Business Economics
Creative Writing for Digital Media	Creative Writing for Digital Media
Change Management	Search Engine Optimization & Blogging
Digital Business Tools	Quantitative techniques I
Search Engine Optimization & Blogging	Legal Framework-II
Quantitative techniques I	Website Planning & Development
Legal Framework-II	Introduction to Cost Accounting
Website Planning & Development	Business Communication -II
Introduction to Cost Accounting	Environmental Science
Business Communication -II	Health/ Wellness/ Cultural activities
Environmental Science
Health/ Wellness/ Cultural activities

Semester 3	Semester 4
Paid Social Media	Advanced Paid Ads
Fundamentals of Search Engine Optimization	Advanced Search Engine Optimization Strategies
Operations Management	Career Development & Communication - I
Social Psychology	Reputation Management & Influencer Marketing
Financial Accounting	Management Accounting
Fundamentals of Taxation	Website Portfolio Creation
Field Project - Agency Report	Community Engagement Program
Applied Arts (Motion Graphics)	Applied Arts (Film-making)

Semester 5	Semester 6
Web Analytics & Data Science	Growth Marketing
Media Planning & Management	E-Commerce Management
Taxation – I	Taxation -II
Human Resource Management	Logistics and Supply Chain Management
CRM	Agency Management
Corporate Communication & Etiquettes	OJT
Design Thinking (UI / UX)