Department of Commerce
About the
department
The Bachelor of Mass Media program is an innovative and comprehensive program for future media professionals. The program offers specialised tracks in digital media, broadcasting, and film studies, allowing students to focus on their specific interests. It combines theoretical learning with hands-on experience, emphasizing critical analysis, storytelling, and ethical journalism. With opportunities for internships and media projects, students gain practical insights and real-world experience, preparing them to excel in the dynamic and ever-evolving field of mass media.
About the HOD
Sai prasad Shetty is the Head of the Department of Mass Media where he combines academic leadership with a strong commitment to industry-responsive education. His work centres on designing meaningful learning experiences with particular interests in content strategy, curriculum development, and experiential learning. Over the years, he has played an instrumental role in shaping the department’s academic direction, fostering industry engagement, and building platforms that enable students to engage with contemporary media cultures and professions. He has been closely involved in conceptualising initiatives such as the Jai Hind Media Conclave, strengthening collaborations with practitioners, and curating a range of workshops, guest lectures, and skill-based learning opportunities that extend beyond the classroom. Drawing from a professional background that spans content development, communications, research, and development-sector consulting. He brings an interdisciplinary perspective to media education. His approach is guided by the belief that media education must cultivate critical thinking, creativity, and adaptability, preparing students not only for evolving careers in communication and media industries but also for meaningful engagement with society at large.
Message from the HOD
The Department of Mass Media at Jai Hind College offers the Bachelor of Mass Media, a top-notch undergraduate program that equips students for careers in journalism, broadcasting, advertising, public relations, and digital media. Taught by experienced professionals, the program blends classroom learning with hands-on practice using advanced media lab and equipment. Students gain real-world experience through internships and a curriculum that spans media ethics, digital storytelling, and more. Graduates leave as skilled, ethical communicators ready to make a mark in the media industry. Throughout semesters, students work on projects & assignments that are especially curated to apply their theoretical knowledge and develop skills suitable for the real-world challenges in the world of media.
Faculty Details
Courses offered
- Bcom Degree (Aided)
- BA Degree (Aided)
Societies Under Department
The Commerce
Department
Entrepreneurship Cell
The Entrepreneurship Cell offers a wealth of opportunities for entrepreneurial learning, transforming individuals with innovative ideas into self-driven leaders of productivity and growth. Our mission is to foster a dynamic ecosystem that inspires, educates, and supports aspiring entrepreneurs, with the vision of shifting students from job seekers to job creators.
Entrepreneurial Idea Awards
The Entrepreneurship Idea Awards (EIA) by voice vision is a 20-day program designed for participants keen on advancing their business ideas. The Program is designed for specially abled individuals. The program includes a week of training by industry experts, followed by the creation of a business model canvas with the support of our volunteers. In the finals, participants pitch their ideas to a panel of judges. The event also includes working with entrepreneurs with disabilities, offering students a unique perspective on entrepreneurship.
The event is facilitated by:
- Ms. Reshma Jaisinghani (Department of Accountancy)
- Dr. Saudah Khatri (Department of Commerce)
- Mr. Mohammad Ibrahim Shaikh (Department of Commerce)
Student Achievements:
Students from the Commerce Department have achieved notable success with their innovative start-ups. Ventures include artist management and event promotion, rental consultancy for students, health and fitness services, and eco-friendly products. Other achievements feature customized gift hampers, philanthropic recycling initiatives, and community support services. Students have also launched unique businesses such as handmade accessories, designer masks, and specialized food and beverage services. These accomplishments reflect the department's focus on nurturing entrepreneurial talent and diverse business ideas.