Department of Management Studies (BMS)

The Bachelor of Mass Media program is an innovative and comprehensive program for future media professionals. The program offers specialised tracks in digital media, broadcasting, and film studies, allowing students to focus on their specific interests. It combines theoretical learning with hands-on experience, emphasizing critical analysis, storytelling, and ethical journalism. With opportunities for internships and media projects, students gain practical insights and real-world experience, preparing them to excel in the dynamic and ever-evolving field of mass media.

Sai prasad Shetty is the Head of the Department of Mass Media where he combines academic leadership with a strong commitment to industry-responsive education. His work centres on designing meaningful learning experiences with particular interests in content strategy, curriculum development, and experiential learning. Over the years, he has played an instrumental role in shaping the department’s academic direction, fostering industry engagement, and building platforms that enable students to engage with contemporary media cultures and professions. He has been closely involved in conceptualising initiatives such as the Jai Hind Media Conclave, strengthening collaborations with practitioners, and curating a range of workshops, guest lectures, and skill-based learning opportunities that extend beyond the classroom. Drawing from a professional background that spans content development, communications, research, and development-sector consulting. He brings an interdisciplinary perspective to media education. His approach is guided by the belief that media education must cultivate critical thinking, creativity, and adaptability, preparing students not only for evolving careers in communication and media industries but also for meaningful engagement with society at large.

The Department of Mass Media at Jai Hind College offers the Bachelor of Mass Media, a top-notch undergraduate program that equips students for careers in journalism, broadcasting, advertising, public relations, and digital media. Taught by experienced professionals, the program blends classroom learning with hands-on practice using advanced media lab and equipment. Students gain real-world experience through internships and a curriculum that spans media ethics, digital storytelling, and more. Graduates leave as skilled, ethical communicators ready to make a mark in the media industry. Throughout semesters, students work on projects & assignments that are especially curated to apply their theoretical knowledge and develop skills suitable for the real-world challenges in the world of media.

The Case Study Cohort

The Case Study Cohort is a platform where students prepare and present solutions to business cases with guidance from faculty, mentors, and industry experts. These sessions help students develop a business mindset by focusing on current business challenges. Through hands-on discussions, students learn to solve case studies, think creatively, and improve their Q&A skills, gaining valuable industry exposure.

Entrepreneurship Cell and Skill Hub ( Under RUSA)

Founded in 2007, Jai Hind College's Entrepreneurship Cell promotes entrepreneurship. The Skill Hub, added in 2018, focuses on upskilling through workshops and competitions. The cell hosts the annual Entrepreneurship Summit, which went global in 2020. It works towards its objective of providing a platform for startups across the country as well as to foster entrepreneurship among students.

Incubator & Accelerator Centre

The Jai Hind College Incubator & Accelerator Centre, established in 2020, supports young entrepreneurs with mentoring, co-working space, and technical and financial help. It currently mentors over 20 startups and has partnered with Atal Incubation Centre. Key events include the Start-Up Exposition on February 11, 2023, featuring 15 startups, and a Pre-Incubation Program with guest sessions on various business topics.

Enactus Jai Hind College

Enactus Jai Hind College, part of the global Enactus network since 2015, focuses on social and environmental entrepreneurship. Notable projects include Project Ekta (2021-2022), which addresses textile waste by upcycling discarded clothes into products like tote bags and laptop sleeves. Tech-Siksha provides education to over 100 underprivileged children and strives to improve their quality of life.

Talaash

Talaash, a celebrated management festival at Jai Hind College, recently marked its 24th year Talaash, organized by Jai Hind College’s BMS department, is a major management festival in Mumbai. It aims to enhance students' creativity, strategic thinking, and leadership skills while attracting participants from various colleges. Over 25 years, it has evolved from a simple treasure hunt into a celebrated event showcasing student talents featuring competitions, workshops, and activities in finance, marketing, and entrepreneurship.

Family Managed Business Hub

The Family Managed Business Hub (FMB Hub) focuses on supporting family-owned businesses by providing tailored resources and networking opportunities. It offers education and training through workshops and seminars, helps with succession planning for smooth generational transitions, promotes sustainability, and aids in preserving the unique culture and values of these businesses.

Student Achievements

The department prioritizes and focuses on experiential learning and innovation leading to several commendable achievements. Hormuz Hansotia, Tanya Nair and Aakash Jethani have represented Jai Hind College and India at the HSBC/HKU APAC Business case programme- the world’s largest undergraduate case competition and have secured the prestigious title of Division winner. Yana Agarwal from SYBMS has been an avid and passionate waterpolo player with 8 years of experience and has represented India as the captain of the Indian team at the World Aquatics u-20 women’s water polo championships. The students of BMS Programme have secured Internships and placements at prestigious organizations such as Morgan Stanley, HDFC Life, Calvin Klien, Tommy Hilfiger, IRM and Zouk, with stipends ranging from ₹3,500 to ₹33,000.