Bachelors in Mass Media

The undergraduate program in the Department of Mass Media offers cutting-edge education preparing students to excel as skilled, ethical professionals in the dynamic media industry. The curriculum covers media literacy, production skills, ethics, research, management, and entrepreneurship. With guidance from experienced faculty and regular guest lectures, students engage in practical projects and gain real-world experience through internships and alumni connections. The program emphasizes critical thinking, creativity, and technical skills to help students succeed in the evolving media landscape.

Key Information

Duration

3 Year

Course Type

Bachelor Degree

Campus

Jai Hind College, Churchgate

Institute

Programme Code

Mode of study

Full time

APPLY NOW

ENQUIRE

ADMISSION DETAILS

Programme Objectives

Equips students with knowledge in journalism, broadcasting, advertising, public relations, and digital media.

rovides hands-on experience through media labs, equipment, and internships.

Fosters critical thinking, effective communication, and ethical media practices.

Prepares students for the evolving media landscape by mastering current technologies and trends..

WhatsApp Image 2024-09-05 at 16.09.32_b8889e2a

Pedagogy

The BMM course at Jai Hind College employs a dynamic pedagogy that combines the case study method, web-based learning, and guest lectures to provide a comprehensive media education. Students engage in interactive seminars and workshops with industry professionals, participate in presentations and group discussions, and undertake role plays and practical assignments including filmmaking. This blend of theoretical knowledge and hands-on experience ensures that students are well-prepared for real-world media challenges.

Curriculum

Sem 1		Sem 2
Course Title	Course Type	Course Title	Course Type
Fundamentals of Mass Communication	Major	Effective Communication Skills-II	Major
Effective Communication Skills-I	Major	Politics, Media and the Indian State	Major
Introduction to Microeconomics	Minor	Media Lens on Global History	Minor
Introduction to Sociology	Minor	Introduction to Macroeconomics	Minor
Business Environment	OE	Discerning Globalisation	OE
Financial Planning	OE	Conflict Intervention and Resolution	OE
Media Tools-I	SEC	Media Tools-II	SEC
Introduction to Marketing	VSC	Psychology and Media	VSC
English Literature-I	AEC	English Literature-II	AEC
Civic Anthropology	VEC	Spatial Understanding of India	VEC
Indian Knowledge Traditions	IKS

The minor electives will be offered from the following domains :- Marketing, Management, Data Science, Web Designing, Cybersecurity, Accounting, Taxation, Finance, Financial Markets, Investment Banking, Commercial Data Science, Banking, Biotechnology, Mass communication, Embedded Systems and IoT.