Bachelors in Mass Media

The undergraduate program in the Department of Mass Media offers cutting-edge education preparing students to excel as skilled, ethical professionals in the dynamic media industry. The curriculum covers media literacy, production skills, ethics, research, management, and entrepreneurship. With guidance from experienced faculty and regular guest lectures, students engage in practical projects and gain real-world experience through internships and alumni connections. The program emphasizes critical thinking, creativity, and technical skills to help students succeed in the evolving media landscape.

Key Information

Duration

3 Year

Course Type

Bachelor Degree

Campus

Jai Hind College, Churchgate

Institute

Programme Code

Mode of study

Full time

Programme Objectives

Equips students with knowledge in journalism, broadcasting, advertising, public relations, and digital media.
rovides hands-on experience through media labs, equipment, and internships.
Fosters critical thinking, effective communication, and ethical media practices.
Prepares students for the evolving media landscape by mastering current technologies and trends..

Pedagogy

The BMM course at Jai Hind College employs a dynamic pedagogy that combines the case study method, web-based learning, and guest lectures to provide a comprehensive media education. Students engage in interactive seminars and workshops with industry professionals, participate in presentations and group discussions, and undertake role plays and practical assignments including filmmaking. This blend of theoretical knowledge and hands-on experience ensures that students are well-prepared for real-world media challenges.

Curriculum

Fundamentals of Mass Communication

Course Type:-

Major

Effective Communication Skills-II

Course Type:-

Major

Effective Communication Skills-I

Course Type:-

Major

Politics, Media and the Indian State

Course Type:-

Major

Introduction to Microeconomics

Course Type:-

Minor

Media Lens on Global History

Course Type:-

Minor

Introduction to Sociology

Course Type:-

Minor

Introduction to Macroeconomics

Course Type:-

Minor

Business Environment

Course Type:-

OE

Discerning Globalisation

Course Type:-

OE

The minor electives will be offered from the following domains :- Marketing, Management, Data Science, Web Designing, Cybersecurity, Accounting, Taxation, Finance, Financial Markets, Investment Banking, Commercial Data Science, Banking, Biotechnology, Mass communication, Embedded Systems and IoT.

Graduate Attributes

Media Literacy
Digital Proficiency
Ethical Reporting
Communication Skills
Creative Thinking
Content Creation

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