Bachelors in Mass Media

The undergraduate program in the Department of Mass Media offers cutting-edge education preparing students to excel as skilled, ethical professionals in the dynamic media industry. The curriculum covers media literacy, production skills, ethics, research, management, and entrepreneurship. With guidance from experienced faculty and regular guest lectures, students engage in practical projects and gain real-world experience through internships and alumni connections. The program emphasizes critical thinking, creativity, and technical skills to help students succeed in the evolving media landscape.

Key Information

Duration

3 Year

Course Type

Bachelor Degree

Campus

Jai Hind College, Churchgate

APPLY NOW

ENQUIRE

ADMISSION DETAILS

Programme Objectives

Equips students with knowledge in journalism, broadcasting, advertising, public relations, and digital media.

rovides hands-on experience through media labs, equipment, and internships.

Fosters critical thinking, effective communication, and ethical media practices.

Prepares students for the evolving media landscape by mastering current technologies and trends..

Pedagogy

The BMM course at Jai Hind College employs a dynamic pedagogy that combines the case study method, web-based learning, and guest lectures to provide a comprehensive media education. Students engage in interactive seminars and workshops with industry professionals, participate in presentations and group discussions, and undertake role plays and practical assignments including filmmaking. This blend of theoretical knowledge and hands-on experience ensures that students are well-prepared for real-world media challenges.

Curriculum

Semester 1		Semester 2
Course Title	Course Type	Course Title	Course Type
Principles and Practices of Business Administration	Major	Business Economics	Major
Change Management	Major	Creative Writing for Digital Media	Minor
Digital Business Tools	Minor Courses	Search Engine Optimization & Blogging	Minor
Digital Marketing Fundamentals	Minor Courses	Quantitative techniques II	Open Elective Courses
Quantitative techniques I	Open Elective Courses	Legal Framework-II	Open Elective Courses
Legal Framework-1	Open Elective Courses	Website Planning & Development	Vocational Skill Elective Courses
Digital literacy	Vocational Skill Elective Courses	Introduction to Cost Accounting	Skill Enhancement Elective Courses
Introduction to Financial Accounting	Skill Enhancement Elective Courses	Business Communication -II	Ability Enhancement Courses
Business Communication-I	Ability Enhancement Courses	Environmental Science	Value Education Courses
Understanding Rural India - Digital Landscape	Value Education Courses	Yoga/ fitness/ cultural activities etc.	CC
Indian Knowledge Traditions	Indian Knowledge System

The minor electives will be offered from the following domains :- Marketing, Management, Data Science, Web Designing, Cybersecurity, Accounting, Taxation, Finance, Financial Markets, Investment Banking, Commercial Data Science, Banking, Biotechnology, Mass communication, Embedded Systems and IoT.