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Senior College - Commerce

History of Department

History of the Department:

The Department of Commerce of Jai hind College was set up in the year 1980. Since its incorporation the department has played a pivotal role to shape the careers of commerce students in the various fields of Business Management, Administration, Marketing & Finance. The department has been continuously striving to impart quality education in the commerce discipline. Along with theoretical learning an equal emphasis is given to impart practical exposure of students to the emerging areas of their interest. In addition to the B.Com undergraduate classes the department also handles lectures in the Arts faculty as a part major combination i.e. Economics/Commerce.

Activities of the Department:

The department is committed to increase the quality of teaching and creating the interest of students to pursue commerce as field of continuing interest in future. A blend of classroom teaching coupled with experiential learning by way of on field learning in the real environment, simulated learning by way of case studies, role play, management games, debates and discussions, student presentations, storytelling, film excerpts, analysing advertisements, etc. is incorporated in the methodology.

The department enjoys a co-ordinated link with the industry wherein the students have a spontaneous interaction with the experts and also engage in industry live projects so as to get a better insight into the subjects.

There are also various student/alumni interaction programs. Students have the opportunity to talk and visit professionals who were once students. They have the chance to ask questions, observe the workplace, and learn about a specific company. The alumni mentors provide career guidance, encouragement during the academic program, advice on important course and field work, and opportunities to make professional contacts. We also encourage peer to peer teaching where one student instructs another student in material on which the first is an expert and the second is a novice.

The Department also aims at manifesting the latent entrepreneurial spirit of the young students to promote entrepreneurial & intrapreneurial outlook among students by engaging them with different innovative and leadership building activities. Budding entrepreneurs and start-ups are nurtured and mentored on the path of their entrepreneurial journey. Case study workshops are conducted by KPMG that emphasize on the value of the case method in the learning process. It is intended for all those with an interest in using case studies as a teaching tool, as well as those who are interested in research and development of such teaching cases. Research potential amongst students is encouraged by faculty motivating and guiding them to participate in Avishkar, a Mumbai University Research Competition.

An annual advertising and marketing fest called Jai Hind Advertising Festival (J.A.F) gives an excellent opportunity and platform for the students of Jai Hind to showcase their creativity and advertising knowledge. Learning organising and leadership skill are additional qualities gained by participants of JAF.

This unique methodology of teaching & learning has driven the students to not only perform excellently at the academic front with several “O” and “A” grades, but also achieve campus placements in companies such as Google, Ernest and Young, KPMG, Deloitte, Kotak Securites, Jones Lang de Salle and other reputed companies, and also receiving admissions in elite Universities of the World to pursue their further studies.


Faculty (Department of Commerce - Degree College)

  • Dr. Hasina Sayed (Head of Department)
    Associate Professor, (PhD, M.Com, B.Ed)
    University of Mumbai PhD. Teacher (Guide)
    Pradhan Mantri Yuva Yojna Entrepreneur Educator
    Entrepreneurship Mentor (London Business School/ Goldman Sachs/ NEN)
    Entrepreneur Educator (Stanford University, USA/ IIM-B/ NEN)
    Acted as jury for various Business Plan competitions at IIT-B, IIT-K, S.P Jain & several other prestigious institutes.
    Published several papers in International and National journals of repute.
    Faculty chair of Jai Hind College Student Council, Placement cell & Entrepreneurship cell.

  • Prof. Ashutosh Saxena
    Assistant Professor, (M.Com, UGC-NET)
    Published several papers in International and UGC approved National journals with Impact factor and listings.
    Head & Co-ordinator of National Service Scheme (N.S.S) Cell of Jai Hind college.
    Co-ordinator of the Commerce Association

  • Prof. Nital Kothari
    Assistant Professor, (M.Com, M.Phil, UGC-NET)
    Published several papers in International and UGC approved National journals with Impact factor and listings.
    Committee member of National Service Scheme (N.S.S) Cell & CSR Cell
    Head & co-ordinator of Jai Hind Advertising Festival (J.A.F)
    Deputy Coordinator of the Commerce Association.

  • Prof. Saudah Khatri
    Assistant Professor, (M.Com, MH-SET, PET)
    Currently pursuing PhD in the Faculty of Commerce from University of Mumbai
    Pursuing Masters in Marketing Management (MMM) from Jamnalal Bajaj Institute of Management Studies.
    Published several papers in International and UGC approved National journals with Impact factor and listings.
    Co-authored Book on Event Management for Rishab Publications.



Introduction: Concept, Functions, Scope and Significance of business. Traditional and Modern Concept of business.
Objectives of Business: Steps in setting business objectives, classification of business objectives, Reconciliation of Economic and Social Objectives.
New Trends in Business: Impact of Liberalization, Privatization and Globalization, Strategy alternatives in the changing scenario, Restructuring and turnaround strategies

Business Environment
Introduction: Concept and Importance of business environment, Inter- relationship between Business and Environment
Constituents of Business Environment: Internal and External Environment, Educational Environment and its impact, International Environment – Current Trends in the World, International Trading Environment – WTO and Trading Blocs and their impact on Indian Business.

Project Planning
Introduction: Business Planning Process; Concept and importance of Project Planning; Project Report; feasibility Study types and its importance
Business Unit Promotion: Concept and Stages of Business Unit Promotion,
Location – Factors determining location, and Role of Government in Promotion.
Statutory Requirements in Promoting Business Unit: Licensing and Registration procedure, Filling returns and other documents, Other important legal provisions

Introduction: Concept and importance of entrepreneurship, factors Contributing to Growth of Entrepreneurship, Entrepreneur and Manager, Entrepreneur and Intrapreneur
The Entrepreneurs: Types of Entrepreneurs, Competencies of an Entrepreneur, Entrepreneurship Training and Development centers in India. Incentives to Entrepreneurs in India.
Women Entrepreneurs: Problems and Promotion.


Concept of Services    Introduction: Meaning, Characteristics, Scope and Classification of Services – Importance of service sector in the Indian
Marketing Mix Services: Consumer expectations, Services Mix, - Product, Place, Price, Promotion, Process of Services delivery, Physical evidence and people
Service Strategies: Market research and Service development cycle, Managing demand and capacity, opportunities and challenges in service sector.

Introduction: Concept of organized and unorganized retailing , Trends in retailing, growth of organized retailing in India, Survival strategies for unorganized Retailers
Retail Format: Store format, Non – Store format, Store Planning, design and layout
Retail Scenario: Retail Scenario in India and Global context – Prospects and Challenges in India. Mall Management – Retail Franchising. FDI in Retailing, Careers in Retailing

MODULE 3 ITES Sector: Concept and scope of BPO, KPO, LPO and ERP.
Banking and Insurance Sector: ATM, Debit & Credit Cards, Internet Banking – Opening of Insurance sector for private players, FDI and its impact on Banking and Insurance Sector in India
Logistics: Net working – Importance – Challenges

Introduction: Meaning, Features, Functions and Scope of E-Commerce-Importance and Limitations of E-Commerce
Types of E-Commerce: Basic ideas and Major activities of B2C,B2B, C2C.
Present status of E-Commerce in India: Transition to E-Commerce in India, E-Transition Challenges for Indian Corporates; on-line Marketing Research.


Introduction To Management
Management- Concept, Nature, Functions, Managerial Skills & Competencies
Evolution of Management Thoughts
Classical Approach: Scientific Management – F.W.Taylor’sContribution
Classical Organisation Theory: HenriFayol’s Principles
Neo Classical: Human Relations Approach – EltonMayo’sHawthorne experiments
Modern Management Approach-PeterDrucker’s Dimensions of Management, Indian Management Thoughts: Origin & Significance of Indian Ethos to Management.

Planning & Decision Making

Planning - Steps, Importance, Components, Coordination – Importance
M.B.O -Process, Advantages, Management By Exception- Advantages; Management Information System- Concept, Components
Decision Making - Techniques, Essentials of a Sound Decision Making, Impact of Technology on Decision Making.

Organising-Steps, Organisation Structures – Features ofLine & Staff Organisation, Matrix Organisation , Virtual Organisation,
Formalv/s Informal Organisation.
Departmentation -Meaning -Bases,Span of Management- Factors Influencing Span of Management, Tall and Flat Organisation.
Delegation of Authority- Process, Barriers to Delegation, Principles of Effective Delegation. Decentralisation:Factors Influencing Decentralisation, Centralization v/s Decentralisation

Motivation – Concept, Importance, Influencing factors.
Importance of Communication, Barriers to effective Communication
Leadership- Concept,Functions, Styles, Qualities of a good leader.
Controlling – Concept, Steps, Essentials of good control system, Techniques of Controlling -PERT, CPM, Budgetary Control, Management Audit.


Production Management: Objectives, Scope
Production Planning &Control : Steps, Importance
Production Systems: Concept, Types - Continuous and Intermittent.
Productivity: Concept, Factors Influencing Productivity, Measures for improving Productivity.
Inventory Management- Objectives,
Inventory Control- Techniques.

Introduction to Quality: Dimensions of Quality,
Cost of Quality: Types – Internal Failure Cost, External Failure Cost, Appraisal Cost, Prevention Cost, Quality Circle: Features.
• Quality Management Tools: TQM – Importance, Six Sigma – Process, ISO 9000 – Certification Procedure, Kaizen – Process
• Service Quality Management: Importance, SERVQUAL Model,Measures to improve service quality.

Indian Financial Market: Structure, Primary Market – IPO Procedure Dematerialisation: Process, Role of Depositories : NSDL and CDSL
• SEBI: Functions of SEBI, Investors protection measures of SEBI.
Stock Exchange – Functions, Speculators.
• Credit Rating: Advantages, Credit Rating Agencies in India - CRISIL, CARE, and ICRA.

Mutual Funds- Advantages and Limitations, Types, Factors responsible for growth of mutual funds – Systematic Investment Plan.
• Commodity Market: Categories,
Derivatives Market: Types, Participants, Types of Derivative Instruments.
• Start-up Ventures –Concept, Sources of Funding,
Micro Finance – Importance, Role of Self Help Groups.


Introduction to Advertising
Integrated Marketing Communications (IMC)- Concept, Features, Elements, Role of advertising in IMC
Advertising: Concept, Features, Evolution of Advertising, Active Participants, Benefits of advertising to Business firms and consumers.
Classification of advertising: Geographic, Media, Target audience and Functions.

Advertising Agency
Ad Agency: Features, Structure and services offered, Types of advertising agencies , Agency selection criteria
Agency and Client: Maintaining Agency–Client relationship, Reasons and ways of avoiding Client Turnover, Creative Pitch, Agency compensation
Careers in advertising: Skills required for a career in advertising, Various Career Options, Freelancing Career Options - Graphics, Animation, Modeling, Dubbing.

Economic & Social Aspects of Advertising
Economic Aspects: Effect of advertising on consumer demand, monopoly and competition, Price.
Social aspects: Ethical and social issues in advertising, positive and negative influence of advertising on Indian values and culture.
Pro Bono/Social advertising: Pro Bono Advertising, Social Advertising by Indian Government through Directorate of Advertising and Visual Publicity (DAVP), Self-Regulatory body- Role of ASCI (Advertising Standard Council of India)

Brand Building and Special Purpose Advertising
Brand Building: The Communication Process, AIDA Model, Role of advertising in developing Brand Image and Brand Equity, and managing Brand Crises.
Special purpose advertising: Rural advertising, Political advertising-, Advocacy advertising, Corporate Image advertising, Green Advertising – Features of all the above special purpose advertising.
Trends in Advertising: Media, Ad spends, Ad Agencies, Execution of advertisements


Advertising Campaign: Concept, Advertising Campaign Planning -Steps

Determining advertising objectives - DAGMAR model

Advertising Budgets: Factors determining advertising budgets, methods of setting advertising budgets, Media Objectives - Reach, Frequency and GRPs
Media Planning: Concept, Process, Factors considered while selecting media, Media Scheduling Strategies

Traditional Media: Print, Broadcasting, Out-Of-Home advertising and films - advantages and limitations of all the above traditional media
New Age Media: Digital Media / Internet Advertising – Forms, Significance and Limitations
Media Research: Concept, Importance, Tool for regulation - ABC and Doordarshan Code

Advertising Campaign: Concept, Advertising Campaign Planning -Steps
Determining advertising objectives - DAGMAR model
• Advertising Budgets: Factors determining advertising budgets, methods of setting advertising budgets, Media Objectives - Reach, Frequency and GRPs
• Media Planning: Concept, Process, Factors considered while selecting media, Media Scheduling Strategies

Creativity: Concept and Importance, Creative Process, Concept of Créative Brief, Techniques of Visualization
Creative aspects: Buying Motives - Types, Selling Points- Features, Appeals – Types, Concept of Unique Selling Preposition (USP)
Creativity through Endorsements: Endorsers – Types, Celebrity Endorsements – Advantages and Limitations, High Involvement and Low Involvement Products


Preparing print ads: Essentials of Copywriting, Copy – Elements, Types, Layout- Principles, Illustration - Importance.
Creating broadcast ads: Execution Styles, Jingles and Music – Importance, Concept of Storyboard
Evaluation: Advertising copy, Pre-testing and Post-testing of Advertisements – Methods and Objectives


MODULE – I Introduction to Marketing:
Marketing-Nature, Importance and Scope. Concepts: Selling Concept, Marketing Concept and Societal
Concept. Role of Marketing Managers in Changing Marketing Environment.
Marketing Opportunity Analysis - Marketing Research and Marketing Information System(MIS) –
Concepts, nature and importance in marketing decisions.

MODULE – II Consumer Behaviour and Market Segmentation:
Consumer Behaviour- Nature and factors influencing it. Consumer’s buying decisions process. Market
Segmentation – Nature, importance and basis of segmentation. Niche Marketing; Customer Relationships
– Management(CRM)- Need & importance-Techniques of building CRM.
MODULE – III Marketing Mix
Nature and importance. (A)Product Mix – Product Life Cycle(PLC) – Branding – Brand Selection- Brand
Extension- Brand Positioning and Brand Equity. (b)Price Mix-Factors influencing the price-Pricing
Methods.(c) Place Mix-Direct and Indirect Marketing-Factors influencing channel decisions- Managing
channel intermediaries. (Distribution Network) (d) Promotion Mix-elements-Role of Advertising,
Salesmanship and Public Relations in promotion-recent Promotion Tools used by Indian Companies.

MODULE – IV Recent Trends in Marketing
(a) Service Marketing- Special features-Problems in marketing of services. (B) Rural Marketing-
Nature and Growth- Problems of Rural Marketing in India- Measures for effective Rural
Marketing. (C) Social Marketing (D) Green Marketing(E) Event Marketing (F) Internet Marketing
(G) Telemarketing (H) Retail Marketing.


MODULE – I Introduction to Human Resource Management
Concept of HRM- its Nature, importance and Function – Role of HR Managers in the
changing Business Environment. (B) Human Resource Planning: Importance and steps in
HRP-Job Analysis-Meaning and Uses-Recruitment and its sources-Selection Procedure-
Employment Tests and interviews-their roles and types –importance of Placement and

MODULE – II Human Recourse Development(HRD)
Concept and Scope of HRD- Training and Development-Importance, Types and Methods-
Performance Appraisal-benefits, limitations, and techniques of appraisal. 360 Degree
Appraisal, Employee Retention-Compensation and Incentives-Performance related pay.

MODULE – III Human Relations
Nature and importance of human relations-Leadership-Traits and Styles. Motivations-
Factors of motivation-Theories of motivations-Maslow’s Theory, Hertzberg’s Theory and
McGregor’s X & Y Theory. Employee Morale-Nature and Importance.
Grievances Handling and procedure.

MODULE – IV Current Issue in HRM
a) Human Resource Accounting-Concept, advantage and limitations.
b) Human resource Audit-Objective and scope
c) Group Dynamics and team Building –nature and significance
d) Emotional Quotient and Mentoring-Meaning and importance
e) Career Planning and Development –Nature and importance-Need for Succession
f) Empowerment and Participation- Meaning and significance


MODULE – I Introduction to Export Marketing:
Meaning and features of Export Marketing- Importance of Exports for a Nation and a Firm Difference between Domestic Marketing and Export Marketing – Motivations for Export Marketing – Present problems faced by Indian Exporters –Trends in World Trade – The Sunrise Exports, Review of Services Export, Composition and direction of India’s Export Trade Since 2000 – Reasons for India’s poor share in World Trade.

MODULE – II International Marketing:
Meaning, Trade Barriers – Tariffs and Non-Tariffs –WTO and its implications on International Marketing with reference to Agreements : TRIPs, TRIMs, GATS, Agreements on Agriculture and its implications on Developing Nations- Regional Economic Groupings – Implications of Trade Blocs for International Marketing – Major Regional Economic Groupings – EU, NAFTA, ASEAN, SAARC – Global System of Trade Preferences among Developing Countries (GSTP)

MODULE – III Preliminaries for Starting Export Business
Overseas Market Research – Identifying Foreign Markets – Factors for Selecting Foreign Markets – Product Planning Strategies for Exports – New Product Development Process – International Products Life Cycle – Methods of entry in Foreign Markets – Channels of Distribution in Export Markets – Warehousing and its necessity in Export Marketing – Product Promotion in Export Markets.

MODULE – IV Export Marketing and Promotional Organisations in India:
Export Marketing Organizations – Export Promotion Organisations – Export Promotion Councils – Commodity Boards – MPEDA –APEDA –FIEO – IIFT – National Council for Trade Information (NCTI) – ITPO –EIC –IIP –ICA-Department of Commercial Intelligence and Statistics – Directorate General of Foreign Trade – Chamber of Commerce – STPs –EOUs –SEZs- Sales in DTA – Incentives to Units of SEZs – Contribution of SEZs in India’s Exports.

MODULE –V Foreign Trade Policy (FTP):
Main Objectives – Highlights of FTP 2009-2014 - Special Focus Initiatives – Towns of Export Excellence – Eligibility criteria for Export Houses/ Star Export Houses / Trading Houses/ Star Trading Houses / Premier Trading Houses –Privileges of Export and Trading House Status Holders – Negative List of Exports.


MODULE – I Export Pricing
Factors determining Export Price – Basic data required for Export Pricing decisions, Marginal Cost Pricing – Export Pricing Strategies – Main Export Pricing Quotations – Break Even Point – Simple problems on FOB Pricing.

MODULE – II Export Finance
Meaning and types of Export Finance – Features of Pre-shipment and Post-shipment Finance – Role of Commercial Banks, EXIM Bank, SIDBI and ECGC in Export Finance – Forfeiting schemes of EXIM Bank methods of payment used in International Trade – Terms of payment and factors determining payment terms – Letters of Credit – Procedure of Opening L/C, Parties involved, Important types of L/C.

MODULE – III Export Procedure
Stages in Export procedure – Excise clearance procedure – Role in Custom House Agents (CHA) – Shipping and Customs formalities – Marine Insurance – Negotiation of Export documents – Realization of Export Proceeds – ISO Certification – Procedure for obtaining ISO certification.

MODULE – IV Export Documents
Main documents used in Export Trade and their importance in Export Trade – Commercial
Invoice – Shipping Bill – Certificate of Origin – Consular Invoice – Mate’s Receipt – Bill of Lading – GR Form.

MODULE – V Export Assistance and Incentives
Main Export Incentives extended to Indian Exporters by the Indian Government – Duty Drawback – EPCG Scheme – MDA – MAI –DEPB Scheme – Deemed Exports – ASIDE – Other incentives available to Indian Exporters.


I. Introduction
a) Management – Definition and characteristics
b) Management
• as a science
• as an art
• as a profession
• Levels of management and managerial skills
c) Evolution of Management Thought Schools of Management
• Scientific Approach
• Administrative School
• Behavioural School
• Systems Approach
• Contingency Approach
d) Functions of Management in Business Organization

II. Planning
a) Nature, characteristics, merits and limitations of planning
b) Classification and components of plans
c) Decision making and problem solving - meaning, importance and steps
d) Planning process
e) Essentials of a good plan
f) Management by objectives (MBO)

III. Organization
a) Definition and Principles
b) Formal and informal organisations
c) Departmentation
d) Span of control
e) Authority, responsibility and accountability
f) Delegation of authority and decentralization
g) Formal Organisations
• Line
• Functional
• Line and staff
• Matrix
• Committees
h) Informal Organizations – relevance and importance
i) Organization charts-types and their importance

IV. Staffing
a) Estimation of human resource requirement
b) Human Resource Management
• Job Analysis
• Recruitment and selection
• Training and Development
• Performance Appraisal


c) Motivating
• Theories of Motivation
o Maslow’s theory
o Herzberg’s theory
o McGregors theory
• Financial and non-financial motivators

a) Communicating
• Communication process
• Barriers to communication
b) Leading
• Leadership Styles
• Qualities of a good leader
• Leadership in teams

a) Meaning and importance
a) Definition and steps in controlling
b) Control Techniques
c) Requirements of an effective control system

Contemporary issues in Management
a) Change management
b) Time management
c) Organization Development - Meaning, importance and methods


1.Marketing Management- Definition-need and importance-core concepts-need,
wants, demand, value, satisfaction, exchange and transaction-supply chain-customer
satisfaction-retention-case studies
2.Current Marketing Environment in India A) with special reference to
Liberalization, Globalization and Privatization- economic environmentdemographic-
technological - natural - political - socio cultural.
B) Change in market practices- e-marketing – global marketing- case studies
3. Product Positioning – Meaning – importance – strategies – product life cycle
marketing strategies – total offering of a product- case studies
4. Promotion Mix- Meaning- objectives- elements-factors influencingpromotion
strategy- case studies
5. Pricing- Meaning-objectives-methods-strategies- case studies

6.Sales Forecasting- A) Meaning- importance – methods
B)Analyzing consumer markets and Buyer behaviour - buying decision process – organizational
buying behaviour
7.Strategic Marketing Process – Meaning- importance – steps – corporate mission – SBU – BCG
model – SWOT analysis – strategic formulation – strategic alliances – implementation – feedback
and control
8.Dealing with Competition – Competitive forces – identifying competitors – designing
competitive strategies- case studies
9.Services Marketing - Meaning- characteristics of services and their marketing implications –
strategies for service firms – managing service quality – managing productivity – managing product
support services – marketing mix for service marketing
10.Rural Marketing – Meaning – current Indian rural market scenario – scope – difficulties –
strategies to cope up- case studies

 Introduction to Management

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• Definition of management – features - need and importance - Henri Fayol’s principles
• Management functions - managerial skills - management levels
• Management as an art - management as science - management as a profession.




• Planning – features – need and importance - Types /components of planning –
• Planning process –limitations – essentials of good plan – SWOT - objectives (basic /organic, economic, social, human ,national) –
• Decision making process – importance – techniques – procedure and limitations




Organising – principles
• line – functional – line and staff organisation
• Committee– matrix –organisational charts




• Delegation – decentralisation – formal and informal organisation
• Departmentation – span of control – Gricuna’s theory – Tall span and wide span.


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Human Resource Management- Meaning, Features, Significance, Scope, Functions, Challenges
• Human Resource Planning- Meaning, Need, Process, Factors, Benefits
• Job Analysis- Meaning, Contents, Uses, Process, Techniques




• Recruitment- Meaning, Sources, Factors, Policy • Selection- Meaning, Process, Selection Tests, Induction
• Interview- Meaning, Types, Limitations, Effective Interview




Training- Meaning, Importance, Methods, Effective Training
• Performance Appraisal- Meaning, Uses, Methods, Limitations, Process
• Management Development- Meaning, Objectives, Concepts, Importance, Components, Techniques
• Organisational Development- Meaning, Characteristics, Objectives, Process




Promotion- Meaning, Objectives, Policy
• Transfer- Meaning, Purpose, Policy • Separation- Meaning, Causes
• Absenteeism- Meaning, Causes, Effect, Remedial Measures
• Turnover- Meaning, Causes, Effect, Remedial Measures

TYBA Paper Export Management

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Introduction to Export Management


• Definition of Export Management-Need for Export for country and the firmFeatures –Functions of Export manager-Distinction between domestic marketing and export marketing-Challenges in Export Marketing
• India’s Export Trade-Composition and Direction of India’s export trade-Export of services from India-Reasons of India’s poor share in the world trade


International Trade


Definition of International Trade-Problems in International Trade-Trade BarriersTariff and Non –tariff barriers-Distinction between Tariff and Non-tariff barriers.
• Regional Trading blocs-Working of EU( European Union), ASEAN( Association of South East Asian Nations),NAFTA( North American Free Trade Association) and SAARC( South Asian Association For Regional Co-operation)-Effects of Trade blocs on International Trade.
• WTO –World Trade Organisation-Objectives –Agreements-Role of WTO in International trade.


Export Marketing and Promotional Organizations in India


Export Marketing Organisations in India-Manufacturer Exporter-Merchant Exporter-Export houses-Canalising agencies-Export Consortia.
• Export Promotion Organisations in India-Features-Export Promotion CouncilCommodity Boards-Federation of Indian Exporters’ Organisation( FIEO),Indian Institute of Foreign Trade(IIFT),Indian Institute of Packaging(IIP),Export Inspection Council(EIC),Director General of Foreign Trade (DGFT)
• Special Economic Zones(SEZ),100 % Export Oriented units(EOU),Software Technology Parks( STP),Electronic Hardware Technology Parks(EHTP)


Foreign Trade Policy and Export incentives


Objectives and main highlights of FTP-2015-2020.-Implications of FTP on India’s export trade. • Export Assistance and Incentives-Main export incentives extended to Indian exporters by Government of India—Duty Drawback, EPCG ( Export Promotion Capital Goods Scheme),MDA (Marketing Development Assistance),MAI( Market Access Initiative)Deemed export, ASIDE(Assistance to States for Infrastructure Development of Exports),Tax holidays

SYBA Introduction to Marketing

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Introduction to Marketing-Nature, Importance and scope of Marketing- Difference between marketing and selling, Different concepts of Marketing-exchange, production, product, societal, holistic etc, functions of marketing manager




Market Segmentation and Consumer Behaviour-Nature and factors influencing consumer behaviour-Buying process, types of buyers, buying motives, Importance and bases of market segmentation




Recent trends in Marketing-Service marketing, Rural marketing, digital marketing, Green marketing etc, features, advantages and disadvantages.




Market Research and MIS-Nature, Importance and steps in marketing research,
marketing environment factors.


SYBA Financial Mgmt Semester-III& IV

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Introduction to Financial Management: Meaning, objectives, functions
Financial Planning: Meaning, Importance, Scope, Objectives, Essentials of sound financial plan




Concepts in Financial Planning: Trading on Equity, Capital gearing. Theories of capitalisation




Capital structure: Meaning, Importance, Determinants of capital, sources of capital, owned capital borrowed capital, Long term capital, short term capital




Venture capital, Initial public offer, New issue of shares, Rights issue, Role of prospectus, Underwriters, types of shares, types of debentures, Financial institutions, Ploughing back profits, public deposits




Management of fixed capital: Meaning, Importance, Sources,  Determinants


Management of working capital: Meaning, Importance, Classification of working capital, factors affecting working capital
Requirement of working capital




Capital and stock exchange


Meaning, Importance, Functions, Growth, Primary Market, Methods of Marketing, Securities in Primary market, SEBI




Mutual funds & Merchant Banking: Meaning, Functions, Advantages, Status in India
Foreign Direct Investment: Meaning, Importance, Public opinion on FDI

FYBA Commerce Semester-I and II

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Trade, Commerce and industry, Economic and non economic activities, classification, Aids to Trade, Importance of commerce, role of commerce, Objectives of business


Forms of business


Sole proprietorship, partnership, Joint stock company, cooperative


Joint stock company


Important documents, Organisation, directors, Managing director and company secretary


Joint stock company II


Ownd capital :Equity share, Prefrence shares, Debt capital, Underwriting, Rights Issue, Application and allotment

Semester II

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Banks; Definition, Types, Services, Procedure of opening bank account, Loans and advances, Procedure of loans, Technology, Internet Banking, Debit card, credit card, ATM




Meaning, Importance, Terms, Principles of Insurance, Technical words, Procedure of Taking policy, Types of polcies, Fire Insurance, Marine Insurance ,Health Insurance, General Insurance


Retailing : Organised and Unorganised


Consumer, distribution channels, merits of distribution channels, unorganized retailing, franchising, BPO,


Business Environment


Factors affecting, Micro- environment. Macro environment, Political, regulatory , social environment, SWOT analysis