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Bachelor of Mass Media (BMM)

History of Department

Introduction
BMM houses some of the best creative minds who will be the future actors, journalists, designers, ad and film-makers. Students enter this course with merit, passion and dreams. Creativity is not just the way they like to think, it’s the way they like to live. BMM gives students ample opportunities to learn and excel in their area of choice, after exploring all facets of media. After all, creativity is inventing, experimenting, growing, taking our risks, bending rules, making mistakes, and creating a new path and having fun. The BMM programme ensures that you do it all! This unique course is about lectures, presentations, projects, performances and festivals, which constantly test the skill, patience and talent of the student. No matter where they go in the future, they would never forget that they were a JAI HIND-BMM STUDENT because it was not just a knowledge acquiring exercise but a life alternating experience.

History of the Department
University of Mumbai introduced the 'Bachelor of Mass Media' (BMM) course in the year 2000. However, Jai Hind College started the course in 2002 and was headed by Mrs. Mohini Dias. Despite starting the course late, the response of students for the selection examination was good. About 600 students appeared for the examination and 60 were selected after a round of interview. Since then the Department of Mass Media has emerged as a vibrant, dynamic and ever enthusiastic department. In the year 2007, Dr. S Varalakshmi took over as the Coordinator and Mrs. Akila Bharat, as the Assistant Coordinator (in 2008) of the BMM course. It was under their guidance, that Jai Hind College’s exclusive BMM festival, DETOUR, was organized in the year 2008. The department grew from strength by strength by increasing the number of seats from 60 to 66 due to an increase in the applications received ever academic year. Importantly, in the recent past we have also been securing University ranks year after year along with winning and organising intercollegiate fests.

Information about the Department
BMM is a course that gives students hands on experience of the happenings in the media industry. Along with regular classes, numerous guest lectures and workshops are organised not just on media related subjects but also on other diverse subjects ranging from Social Sciences like Political Science and Sociology to Management related subjects like Public Relations and Organisational Behaviour. The students are also taught the basics and advanced level of computers which enable them to work on softwares that help in designing and developing advertisements and magazines. The course is a blend of both, theoretical and practical education. Internal Assessment in the form of projects and assignments is an integral part of the BMM programme. Jai Hind BMM has become the most sought after programme in the city as the Department has taken the education beyond the prescribed format. Students are encouraged and constantly challenged to do the same. The students are given projects with an industry interface and thus giving them maximum exposure to the functioning of media industry. Some of these assignments include making documentaries on the various sub-cultures in Mumbai, tracing the life history of a brand through its advertising campaigns, investigating unusual human interest stories and so on and so forth. An emphasis is put on developing communication skills along with professional standards and ethics.

The department comes out with a magazine annually called Eclectic Express

The department also holds media festival every year called Detour

Yearly Calendar

 

Calendar of events of the department

 

Future Plan

 

Achievements of BMM Department

 

USP of the department

Contact

Faculty

FYBMM

Semester - I

Co-ordinator

  • Dr.S.Varalakshmi
    M.A., Ph.D.(Eng), Diploma in Journo.
    Subject - Introduction to Culture Studies
    Visiting Faculty - Visiting

Assistant Co-ordinator

  • Ms. Akila Bharat
    M.A., M.Phil.(Eng), S.E.T.
    Subject - Effective Communication I
    Visiting Faculty - Full time

  • Ms. Akila Bharat
    M.A., M.Phil.(Eng), S.E.T.
    Subject - Fundamentals of Mass Communication
    Visiting Faculty - Full time

  • Ms. Asha Talapatra
    M.A.(English), MBA (MIS & e-business).
    Subject - Introduction to Computers
    Visiting Faculty - In-house

  • Ms. Nandini Sardesai
    M.A., Ph.D. (Sociology)
    Subject - Introduction to Sociology
    Visiting Faculty - Visiting

  • Mr. Omkar Patki
    B.A.(Economics), M.Cm.S., PGCBM (Marketing)
    Subject - Economics
    Visiting Faculty - In-house

Semester - II

  • Ms. Akila Bharat
    M.A., M.Phil.(Eng), S.E.T.
    Subject - Effective Communication - II
    Visiting Faculty - Full time

  • Ms. Nidhi Tanawala
    M.A.(Psy), S.E.T.
    Subject - Introduction to Psychology
    Visiting Faculty - Visiting

  • Mr. Omkar Patki
    B.A.(Economics), M.Cm.S., PGCBM (Marketing)
    Subject - Political Concepts and Indian Political System
    Visiting Faculty - In-house

  • Vyoma Gandhi
    B.Sc., M.B.A.(Finance)
    Subject - Principles of Management
    Visiting Faculty - In-house

  • Ms. Nisha Sikka
    M.A., D.H.E
    Subject - Marketing & Management
    Visiting Faculty - In-house

  • Mr. Omkar Patki
    B.A.(Economics), M.Cm.S., PGCBM (Marketing)
    Subject - Marketing & Management
    Visiting Faculty - In-house

  • Ms. V.R. Balaporia
    M.A., M.Phil (English)
    Subject - Introduction to English Literature
    Visiting Faculty - Visiting

  • Ms. Akila Bharat
    M.A., M.Phil.(Eng), S.E.T.
    Subject - Introduction to English Literature
    Visiting Faculty - Full-time

SYBMM

Semester - III

  • Mr. Devdutt Trivedi
    B.M.M.,
    Subject - Understanding Cinema
    Visiting Faculty - Visiting

  • Mr. Bumika Desai
    M.Com., P.G.Dip.(Marktg), P.G.Dip.(Advtg)
    Subject - Advanced Computers
    Visiting Faculty - Visiting

  • Ms. Akila Bharat
    M.A., M.Phil.(Eng), S.E.T.
    Subject - Introduction to Public Relations
    Visiting Faculty - Full-time

  • Dr.S.Varalakshmi
    M.A., Ph.D.(Eng), Diploma in Journo.
    Subject - Introduction to Culture Studies
    Visiting Faculty - Visiting

  • Dr.S.Varalakshmi
    M.A., Ph.D.(Eng), Diploma in Journo.
    Subject - Introduction to Culture Studies
    Visiting Faculty - Visiting

  • Ms. V.R. Baalaporia
    M.A., M.Phil (English)
    Subject - Introduction to Creative Writing
    Visiting Faculty - Visiting

  • Mr. Omkar Patki
    B.A.(Economics), M.Cm.S., PGCBM (Marketing)
    Subject - Introduction to Creative Writing
    Visiting Faculty - In-house

Semester - IV

  • Ms. Akila Bharat
    M.A., M.Phil.(Eng), S.E.T.
    Subject - Mass Media Research
    Visiting Faculty - Full time

  • Ms. Akila Bharat
    M.A., M.Phil.(Eng), S.E.T.
    Subject - Organizational Behaviour
    Visiting Faculty - Full time

  • Mr. Omkar Patki
    B.A.(Economics), M.Cm.S., PGCBM (Marketing)
    Subject - Introduction to Journalism
    Visiting Faculty - In-house

  • Mr. Omkar Patki
    B.A.(Economics), M.Cm.S., PGCBM (Marketing)
    Subject - Radio and Television
    Visiting Faculty - In-house

  • Mr. Floyd Gracius
    B.A., LL.B., Cert. Courses in sound recording & reproduction, announcing, dubbing broadcasting & compeering
    Subject - Radio and Television
    Visiting Faculty - Visiting

  • Mr. Harbeer Singh
    M.Sc.
    Subject - Print Production and Photography
    Visiting Faculty - Visiting

  • Dr. S. Varalakshmi
    M.A., Ph.D.
    Subject - Introduction to Advertising
    Visiting Faculty - Full-time

TYBMM (Advertising)

Semester - V

  • Gita Sashidharan
    M.A., Ph.D.
    Subject - Advertising in Contemporary Society
    Visiting Faculty - Full-time

  • Mr. Haneef Lakdawala
    B.Sc. M.B.A (Marketing).
    Subject - Copywriting
    Visiting Faculty - Visiting

  • Dr. S. Varalakshmi
    M.A., Ph.D.
    Subject - Media Planning and Buying
    Visiting Faculty - Full-time

  • Ms. Aditee Vaidya
    B.F.A. (Applied Arts)
    Subject - Advertising Design
    Visiting Faculty - Visiting

  • Ms. Meghna Thakur
    M.A. (Psychology)
    Subject - Consumer Behaviour
    Visiting Faculty - Visiting

  • Venkatesh Rao
    B.M.M., PGCPAM, DMLM, DCL.
    Subject - Brand Building
    Visiting Faculty - Visiting

TYBMM (Journalism)

Semester - V

  • Priyanko Sarkar
    B.M.M., Diplomo (P.R)
    Subject - Reporting
    Visiting Faculty – Visiting

  • Ms. Vrunda Moghe Dev
    B.A., Diplomo (Mass Comm)
    Subject - Editing
    Visiting Faculty - Visiting

  • Mr. V. Gangadhar
    M.A. (English)
    Subject - Feature and Opinion
    Visiting Faculty - Visiting

  • Dr. S. Varalakshmi
    M.A., Ph. D.
    Subject - Journalism and Public Opinion
    Visiting Faculty - Full-time

  • Mr. Omkar Patki
    B.A.(Economics), M.Cm.S., PGCBM (Marketing)
    Subject - Indian Regional Journalism
    Visiting Faculty - In-house

  • Dr. S. Varalakshmi
    M.A., Ph.D.
    Subject - Niche and Magazine Journalism I
    Visiting Faculty - Full-time

TYBMM (Advertising)

Semester - VI

  • Dr. S. Varalakshmi
    M.A., Ph. D.
    Subject - Advertising and Marketing Research
    Visiting Faculty - Full-time

  • Ms. Gita Sashidharan
    M.A., P.G.Diplomo(Ad & PR)
    Subject - Principles of Direct Marketing
    Visiting Faculty - Visiting

  • Mr. Haneef Lakdawala
    B.Sc. M.B.A (Marketing).
    Subject - Agency Management
    Visiting Faculty - Visiting

  • Mr. Dhaval Gandhi
    B.Com., M.M.S. (Finance)
    Subject - Financial Management for Advertising and Marketing
    Visiting Faculty - Visiting

  • Alan Colaso
    M.B.A.
    Subject - Legal Environment and Advertising Ethics
    Visiting Faculty – Visiting

  • Ms. Nandini Sardesai
    M.A., Ph.D. (Sociology)
    Subject - Contemporary Issues
    Visiting Faculty - Visiting

TYBMM (Journalism)

Semester - VI

  • Mr. V. Gangadhar
    M.A. (English)
    Subject - Press Laws and Ethics
    Visiting Faculty - Visiting

  • Mr. Omkar Patki
    B.A.(Economics), M.Cm.S., PGCBM (Marketing)
    Subject - Broadcast Journalism
    Visiting Faculty - Full-time

  • Mr. Floyd Gracias
    B.A., LL.B., Cert. Courses in sound recording & reproduction, announcing, dubbing broadcasting & compeering
    Subject - Broadcast Journalism
    Visiting Faculty - Visiting

  • Mr. V. Gangadhar
    M.A. (English)
    Subject - Business & Magazine Journalism
    Visiting Faculty - Visiting

  • Mr. Omkar Patki
    B.A.(Economics), M.Cm.S., PGCBM (Marketing)
    Subject - Business & Magazine Journalism
    Visiting Faculty - Full-time

  • Dr. S. Varalakshmi
    M.A., Ph.D.
    Subject - Internet and Issues in Global Media
    Visiting Faculty - Full-time

  • Priyanko Sarkar
    M.A., M.Phil.
    Subject - News Media Management
    Visiting Faculty – Visiting

  • Ms. Nandini Sardesai
    M.A., Ph.D. (Sociology)
    Subject - Contemporary Issues
    Visiting Faculty - Visiting

Syllabus